What's in a fan focus event?
The future belongs to brands that can turn game day excitement into long-term connection. Fan Focus is dedicated to delivering on this mission by creating highly engaging, integrated, and unforgettable events that can transform the relationship between sports fans and your brand.
But it takes more than a great on-site experience to create this result. Delivering an epic event requires powerful strategy, meticulous planning, and flawless execution across a wide range of disciplines – all coordinated on an extremely tight schedule.
Event Strategy
Begin with the end in mind. From the first stages of concepting, our experienced team will help you craft a plan that's aligned with your brand's goals.
Planning & Logistics
A great event has hundreds of moving parts, often including numerous vendors and suppliers. We keeping them all aligned and working toward your goals.
Manufacturing & Shipping
Unlike other activation agencies, Fan Focus has our own fully-integrated manufacturing and shipping – maximizing both flexibility and return on investment.
Inventory Management
Managing inventory can be a massive headache, especially when it isn't a core part of your business model. Let us take it off your hands and maximize your agility.
Warehousing
We have our own dedicated warehouses, so your branded product can be managed safely from our team all the way from manufacturing through retail delivery on game day.
Advertising
Massive promotion is fundamental to success in an event activation. Our team has proven experience at bringing engaged crowds to events nationwide.
Game Day Setup & Execution
It all comes together. With all the above disciplines in effect, our Fan Focus team ensures that your event runs flawlessly from beginning to end, delivering massive exposure and gathering valuable data for future marketing.
Design is at the heart of what we do.
We take pride in offering top-notch design services that elevate your brand and events to new heights.
From eye-catching booths to stunning signage, our team of skilled designers is here to turn your vision into reality. We understand that visual appeal is vital to a successful event, and we’re committed to creating captivating designs that leave a lasting impression on your audience. Let us help you make your next event a memorable success.
Obsessed with every detail.
Our Fan Focus team are unparalleled in their dedication to excellence and attention to detail.
When you choose us, you’re not just getting an event; you’re getting an experience meticulously crafted from start to finish. From the initial concept and planning stages to the execution, data collection, and post-event analysis, we handle every aspect with precision and care.
We know no detail is too small – from seamless logistics and top-tier audiovisual production to flawless stage setups and engaging entertainment options. By putting all your services “under one roof” with Fan Focus, you can be confident in a well-orchestrated, coordinated and seamless event.
We harness tech to deliver unforgettable experiences – and priceless data.
At Fan Focus, we leverage cutting-edge technologies to create immersive experiences that are truly memorable. Our audiovisual production takes advantage of the most advanced equipment and techniques, incorporating 4K and 8K displays, state-of-the-art sound systems, and augmented reality (AR) to provide event attendees with unforgettable visual and auditory experiences. We leverage the power of live streaming to extend your events to global audiences in real time.
But our commitment to innovation doesn’t stop at the event itself. We understand the importance of data-driven decision-making, which is why we employ innovative analytics tools to capture valuable insights about event participants. Through real-time tracking and predictive analytics, we gather data on attendee behavior, engagement levels, and preferences, allowing you to make informed decisions for future events, enhance participant experiences, and maximize your return on investment. With Fan Focus, you’re not just getting an event; you’re getting a technologically advanced and data-driven experience that sets your brand apart.
Only Fan Focus puts production and manufacturing “under one roof.”
One of the key advantages of partnering with Fan Focus is our in-house manufacturing of clothing and merchandise.
This capability enables us to offer our clients a unique level of control, ensuring timely delivery and the highest quality materials while keeping costs competitive.
Our dedicated manufacturing team works closely with our designers to create custom clothing and merchandise that perfectly aligns with your brand and event themes. By overseeing every step of the production process, from design conception to final product, we guarantee not only the quality but also the accuracy of your materials. Fan Focus is your one-stop solution for exceptional branded clothing and merchandise to integrate into your event.
Diversity and inclusion are the essence of sport.
At Fan Focus, we firmly believe that diversity and inclusion are guiding principles that are central to sports – and to our mission.
We recognize the power of sports to bring people from all walks of life together, transcending boundaries and fostering unity.
We are committed to creating a welcoming and inclusive environment in every facet of our operations. From the beginning of strategic planning through design, production, and game day, strive to represent the diverse experiences that make sports so special. Our goal is to ensure that every individual, regardless of their background, feels valued, respected, and included in our events. We aim to not only enhance the event experience, but also play our part in using the power of sport to create a more just, equitable and sustainable society.
"The fun + the funnel"
On-site interaction is only the beginning. Because most activation agencies are strictly focused on earning revenue through events, they rarely provide brands with ongoing engagement opportunities.
With leadership that has 25+ years in retail and brand building, Fan Focus is different. We aim to build your database and create long-term advocacy.
data is power
Events generate massive amounts of data. With most companies, very little of this valuable data is actually recorded or used. Follow-on growth in audience and revenue from an event can be 10X or more the on-site results. That’s why Fan Focus integrates a comprehensive data strategy into every event – maximizing your long-term brand growth and ROI.
Our Partners
We’re proud to have brought together a world-class group of brands, manufacturers, and media platforms to help us deliver game-changing results for your brand or venue.
Request a CONSULTATION
When you’re ready to connect with us and maximize your event results, please reach out!